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Tunis  ·  Doha  ·  MENA, Africa & Europe

Mohamed Rached
JOMNI

راشد الجمني
Executive Leadership Strategy & Transformation Engineering & AI Est. 2007 — MedSirat

I build and lead organisations, and I advise the people who run them. Nineteen years across executive leadership, management consulting, entrepreneurship and engineering — turning strategy into measurable results for companies, governments and international organisations.

01 Executive roles General management, business-unit leadership and board mandates. 02 Investment Venture building, investment readiness and angel and fund partnerships. 03 Consulting Strategy, transformation and delivery for organisations of any size. 04 Training & coaching Executive coaching, leadership development and certification.
Index of engagements

Four ways to work with me

Select an engagement to see what it covers, what I bring, and how to start.

For boards, executive search and multinationals

Executive & leadership roles

I have run an organisation for nineteen years — strategy, P&L, people and partnerships. I am ready for general management, business-unit leadership and board mandates where growth, transformation and execution matter more than titles.

  • Target roles — CEO / Managing Director, Country or Regional Director, Chief Operating Officer, Chief Strategy Officer, Transformation Director, Managing Partner.
  • Sectors — professional and consulting services, education and training, technology and platforms, financial and investment services, agri-food and industry, health, public administration and development.
  • Geography — GCC (Qatar-based), Tunisia, wider MENA, Africa, Europe. Mobile and used to cross-border teams.
  • What I bring — builder's instinct, engineering rigour, trilingual communication, and a track record of scaling a firm and delivering donor- and government-funded programmes.
  • Languages — Arabic (native), French and English (full professional), German (good).
Ready to shortlist Request the executive CV
For investors, funds, family offices and angels

Investment & ventures

I operate on both sides of the table: I build investable businesses, and I sit on the board of an angel association. That means I can prepare a venture to be invested in — and I can read a deal with an operator's eye.

  • Investment readiness — business model, unit economics, financial model, data room, cap table hygiene and investor pitch.
  • Venture building — taking a concept to a validated, revenue-generating business with the right structure and governance.
  • Angel & fund connectivity — as Vice-President of Carthage Business Angels I work with investors, funds and business angels, and I run investor-readiness programmes.
  • Deal-side advisory — commercial and organisational due diligence, value-creation plans and post-investment support.
  • Ecosystem building — designing incubation, acceleration and financing programmes for institutions and donors.
Both sides of the table See the ventures
For companies, governments and international organisations

Consulting missions

I help decision-makers solve the business problems that do not fit a template, and turn the answer into execution. Five practice areas, one method, delivered engagements.

  • Strategy & performance — diagnostic, organisational review, performance audit, turnaround roadmap, measurable baseline.
  • Business models & growth — model redesign, pricing, market entry, feasibility and business planning.
  • Fundraising & investment readiness — preparation, investor pitching, data rooms, due-diligence readiness.
  • Organisation, leadership & change — alignment, change management, capability building, conflict and negotiation.
  • Digital transformation & AI — maturity diagnosis, AI adoption roadmap and governance, data and process architecture, steering-committee advisory.
Diagnose → Design → Develop → Deliver → Measure → Improve See selected missions
For executives, teams, universities and corporates

Training & coaching

I have trained more than 20,000 people and coached more than 2,000 entrepreneurs. What I teach is what I practise — grounded in real engagements, not theory.

  • Executive & founder coaching — one-to-one, confidential, outcome-focused.
  • Leadership development — programmes for managers, high-potentials and technical experts moving into leadership.
  • Corporate training — strategy, business models, project management, communication, negotiation, public speaking, emotional intelligence, DISC profiling.
  • Train-the-trainer & certification — designing academies, curricula and certification pathways through MedSirat Academy.
  • University & institutional teaching — twelve years of teaching, module design and active-pedagogy programmes.
20,000+ trained · 2,000+ coached See credentials
Profile

Engineer first. Operator since 2007.

The short version of a nineteen-year record.

Mohamed Rached Jomni is a Tunisian business executive, management consultant, executive coach and entrepreneur — and the founder of MedSirat.

He began as an engineer. Trained in computer science at the Faculté des Sciences de Tunis, he taught embedded electronics, computer architecture and programming to engineering students at ESPRIT from 2007, then led the school's management teaching unit and its mini-MBA programme. Engineering gave him his method — decompose the problem, model it, test it, measure it — and the technical fluency he now uses to guide companies and public institutions through digital transformation and AI adoption.

He built a deliberately eclectic business education on that base: a professional master's in enterprise creation at Ez-Zitouna University, an international e-services master's delivered across Lille, Namur, Beirut, Carthage and INSAT, an applied bachelor's in business management, and the COPENIC post-master's in management and political science at Sciences Po Paris and Mines ParisTech. He can read a P&L, a public policy and a technical architecture in the same conversation.

Since founding MedSirat in Tunis in 2007, he has grown it into a group of three entities — consulting, an executive academy and a venture unit — and has led consulting, training and coaching assignments for private companies, public institutions and international organisations, among them GIZ, the International Labour Organization, the Konrad-Adenauer-Stiftung, SPARK, TAMSS and ENDA Inter Arabe, and several Tunisian ministries. He has coached more than 2,000 entrepreneurs, trained over 20,000 professionals, and taught for over a decade in Tunisian universities.

He is also the founder and CEO of Siratify, a digital platform that brings entrepreneurs, mentors, investors and support organisations into a single network — and he sits on the board of Carthage Business Angels. He works in Arabic, French and English, from Tunis and Doha.

  • MethodDiagnose → Design → Develop → Deliver → Measure → Improve
  • ReachTunisia · MENA · Africa · Europe · GCC
  • LanguagesArabic (native) · French · English · German
  • Trilingual deliveryConsulting, training and coaching in three languages
Portrait of Mohamed Rached Jomni
Placeholder portrait — replace with your own high-resolution photography. The logo and imagery supplied for this site should be your official assets.
Track record

Nineteen years, counted

Figures from MedSirat's published record and the source CV.

19
Years leading
consulting & training
2,000+
Entrepreneurs
coached
20,000+
Professionals
trained
500+
Public workshops
delivered
3
Entities built
into one group
What I have built

Ventures & platforms

Three entities, one platform, one board seat — all operator-led.

Founded 2007 · Tunis

MedSirat

A consulting and capability-building group working across Tunisia, MENA and Africa to support governments, businesses and entrepreneurs in creating sustainable, scalable impact. Nearly two decades of strategy, transformation and structured execution.

Strategic consultingDiagnosticsPerformanceExecution
medsirat.com ↗
Business unit · Academy

MedSirat Academy

Professional training, executive coaching, certification programmes and structured learning pathways designed to develop people and strengthen organisations — delivered online and in person.

CertificationExecutive educationCoachingTrain the trainer
academy.medsirat.com ↗
Business unit · Ventures

MedSirat Ventures

Investment-readiness programmes and structured venture support: helping founders become ready for capital and connecting them with venture-capital funds, funds and business angels.

Investment readinessVenture buildingInvestor access
ventures.medsirat.com ↗
Founded 2024 · Digital

Siratify

A digital platform that connects entrepreneurs, mentors, investors, professionals and support organisations in one entrepreneurial network — an inclusive space where the ecosystem can connect, share and thrive.

PlatformNetworkEcosystemPartnerships
Siratify ↗
Selected missions

Institutional & enterprise work

A representative selection. The full mission log runs to more than fifty dated engagements.

Consulting & advisory — representative engagements
PeriodClient / partnerAssignment
2023–2024GIZ & Ministry of HealthRevision of the national strategy for risk and crisis communication in public health.
2022International Labour OrganizationDesign of the complete incubation process for social and solidarity economy structures — from selection through financing.
2021–2022GIZ — PERR programmeSupport to the Ministry of Youth, Sport and Professional Integration; training and accompaniment guide for social enterprises.
2021ILO — EU4YOUTHCoaching young entrepreneurs through business-plan recovery, communication and investor pitching.
2021Konrad-Adenauer-Stiftung & Ministry of EducationLeadership and project management for senior ministry executives, regional delegates and directors-general.
2019–2021Enactus TunisiaTraining and coaching across 75+ student teams — innovation, business models, fundraising, project management.
2019Tunisian Red Crescent / TAMSS / SPARKEnterprise-creation support for refugees in Tunisia and project holders in Béja and Gafsa.
2018–2019GIZ — ISECO (via Colombus Consulting)Generalist expert supporting entrepreneurs in Béja, Zaghouan and Jendouba to launch and grow their businesses.
2017–2020Orange & GIZTwo-year employability programme for final-year students: soft skills, IT, video, business and management.
2016–2017SPARKNew entrepreneurship teaching materials for universities in Le Kef and Kairouan; train-the-trainer for lecturers.
Since 2012MedSirat — public programmes500+ open workshops and continuous pre-creation and post-creation support for entrepreneurs and project holders.
Credentials

Education, certification & languages

Trilingual, internationally trained, and certified in behavioural analysis.

Academic education
Post-Master, Management & Political Science — COPENIC programme Sciences Po Paris & Mines ParisTech (Collège des Ingénieurs), France2011–2012
Professional Master, International e-Services Université de Lille 1, France · University of Namur, Belgium · Université Saint-Joseph Beirut, Lebanon · INSAT & Université de Carthage, Tunisia2010–2011
Applied Bachelor, Business Management Université Virtuelle de Tunis2010–2014
Professional Master, Enterprise Creation Université Ez-Zitouna, Tunis2008–2009
Engineering Degree, Computer Science Faculté des Sciences de Tunis, Université Tunis El Manar2004–2007
Preparatory Institute for Engineering Studies Université Tunis El Manar2002–2004
Selected certification
Behavioural analysis — PerformanSe / ManageR certified HRpro & PerformanSe · 4 daysCertified
Social Dialogue Chair — Social Dialogue / Employment Alliance Konrad-Adenauer-Stiftung, GIZ & ESSECT · 80 daysProgramme
Green entrepreneurship & resilience methodology GIZ (12 months) · Bureau DEFI / GreenLoopProgramme
Active pedagogy & problem-based learning · Train-the-trainer ESPRIT with Université de Sherbrooke, Canada · CONECT · ENDAProgramme
Languages
Arabic
French
English
German

Arabic native · French excellent (TEF B2) · English excellent (TOEFL 81/120) · German good, needs refresh.

Leadership & governance
Vice-President, Partnerships & Academy Carthage Business Angels — elected board member2023–
ICT Committee President Centre des Jeunes Dirigeants (CJD) — member since 20072007–
Founder, MASEER network National network of university clubs · 200+ workshops · 800+ students2012–
Head of Management Teaching Unit & Lecturer ESPRIT (management unit, mini-MBA) · IHEC Carthage · ISSHT · TekUp · SESAME2007–2019
Recognition
Best Pedagogical Advisor of the Year 2013/2014 Awarded by Enactus Tunisia2014
Speaking & media

On stage, on air, in the room

Keynotes, panels, round tables and broadcast appearances.

Keynote appearance by Mohamed Rached Jomni
Keynote · JCI INSAT “Ingénieur et après?” — a success story told to engineering students Speaking to future engineers about the path from technical training to leadership.
Mohamed Rached Jomni presenting Siratify
Launch · Tunisie Numérique Presenting Siratify, the entrepreneurial social network Introducing a platform built to connect the entire entrepreneurship ecosystem.
Panel discussion on media and business
Round table · MedSirat Gloves Off — media and the business climate Opening the debate on the role of the media in developing Tunisia's business climate.
  • BIL:Youth speakerBIL Conference — the unconference for people changing the world.
  • Esprit School of BusinessSeminars on business modelling in the digital era.
  • Digitalk SummitConference contributor on entrepreneurship and innovation.
  • MedSirat Talks & Rached PodcastHosting and producing conversations with founders and leaders.
  • University circuitGuest lectures at INSAT, ENIT, ENSI, FST, ESTI, ISET, ISSAT, FSEGN, ESIER.
  • Ecosystem eventsIdeation camps, bootcamps, hackathons and investor days across nine Tunisian regions.
Start a conversation

If the problem keeps coming back, let's talk.

Tell me what you are trying to build, fix, fund or transform. I will tell you honestly whether I am the right person — and if I am, what working together would look like.

Boards and executive search: ask for the executive CV. Investors: ask for the venture and investment-readiness overview. Institutions: ask for the institutional capability file.

Email me Connect on LinkedIn ↗
Emailcontact@medsirat.com
Phone / WhatsApp[ to complete ]
LinkedIntn.linkedin.com/in/mohamedrachedjomni
Companymedsirat.com
Based inDoha, Qatar · Tunis, Tunisia
LanguagesArabic · French · English
Availability[ to complete ]